Marketing has long been viewed as one of the most important factors to success in the digital space. A company with powerful digital marketing will rise up amidst the fierce competition, while those who lack it will slowly fade away. And this is even more true in the crypto space, where competition and rapid change are even more pronounced.
Fortunately, plenty of marketing methods and tools are available that make it easy to understand the path to success. The article below will discuss everything you need to know about marketing cryptocurrency in the digital world.
Cryptocurrency and Digital Marketing
Cryptocurrency has seen tremendous growth over the past few years. And because of its growth, more and more people have gotten involved, with many startups emerging in the market. However, while there is serious interest in crypto, it faces unique challenges when it comes to digital marketing and gaining the trust of consumers.
First, due to the many cryptocurrency and blockchain startups on the rise, competition is intense. The market is also highly volatile, so there are major risks involved, which increases the difficulty of marketing effectively. Some other aspects of cryptocurrency digital marketing that can make things difficult are:
- The technology is new and not understood or trusted by everyone
- There are quite a few crypto scams around at the moment
- Paid crypto advertisements face limitations
- SEO can be difficult to implement
- Branding cryptocurrency effectively is a challenge
There are a lot of hurdles to face when marketing cryptocurrency, including price. The crypto industry is technically advanced, and it changes constantly. Because of that, it takes a lot of time and effort to properly understand the trends and effective measures involved in successful marketing. It also makes hiring professionals expensive.
Fortunately, most of the usual digital marketing strategies still work, assuming you apply them properly. Additionally, marketing is a vital part of success in the digital world, and that is especially true for crypto, so spending time on it is never a waste.
As mentioned above, crypto marketing is unique in the sense that some traditional methods simply do not work. However, there are still plenty of ways to increase awareness and drive growth through marketing, allowing cryptocurrency and blockchain companies to thrive amongst their competitors.
While there are many aspects to marketing crypto, effective strategies are the best place to start. Some of the popular strategies include utilizing communities, influencers, and SEO. However, the best place to start is with social media.
Social Media Marketing
Social media marketing is essential for any digital endeavor, and it is invaluable for crypto companies. Not only does it help build an engaged audience, but it lends some degree of credibility. Really, instead of calling it a strategy, it might as well be called a necessity. And it is not enough to be on a single platform.
- Twitter: There is no other social media channel as valuable as Twitter when it comes to grabbing attention. That is particularly true with crypto audiences, who flock to the platform. It also has Twitter Spaces, which is a great way to build a sense of community.
- YouTube: The platform gives you a lot to love. To start, it is hard to find a better place to put videos, especially in a long format. It also has streaming services that are used by popular influencers, making it a one-stop-shop of sorts for video content. Plus, it is an easy platform to connect to other channels.
- Steemit: Blogging is important, and while having an on-site blog keeps everything contained, there are times when you want to extend your reach to other platforms to bring in new readers. Therefore, sprinkling a few articles to draw in new faces on Steemit is never a bad idea.
Other effective social media channels include Instagram, TikTok, Clubhouse, and Reddit. These are all great places to be, and you should never limit yourself to only one or two. Additionally, these platforms become even more important when you consider influencers, who are another major part of crypto marketing.
The influx of interest in digital marketing inevitably led to influencers appearing, and that is a great thing for marketing. Influencers bring results, and the interesting part is that they do it while increasing credibility. People trust influencers, especially those with a reliable brand. It makes marketing through those influencers highly effective.
Influencer marketing also provides a hefty return on investment (ROI) that is hard to ignore. Additionally, since they operate on many of the popular social media channels, such as Twitter and YouTube, they can work to bring your community and theirs closer on the platform.
There is a lot to consider when choosing influencers to work with during a campaign. You want to keep their brand in mind, finding those who have a similar brand to your company. It also requires building connections, which can be an arduous process.
If you do not have the time to build the connections you need, there is always a marketing agency. Most of them provide a large number of services, including influencer marketing. For instance, Coinbound prides itself on its vast network of crypto influencers, which can be a huge boon to any crypto marketing campaign.
While email marketing might not sound like the most glamorous type of marketing, it provides some serious return on investment. In fact, for every dollar spent, the return is over $30 on average. That is an increase of around 30 times the initial investment. But it makes sense when you think about some of what email offers:
- Billions of emails are sent out every day
- Email is used worldwide
- They reach audiences through mobile devices
- It is an extremely inexpensive marketing method
Email offers a lot, and because it is inexpensive, it can be pushed hard without any real risk. Moreover, through segmentation and personalization, it becomes a very effective tool. Not to mention that automation is a huge thing with email marketing now, requiring minimal effort for maximum results.
There are many plans for email marketing available as well, and they are usually under $100, with some being even lower. Of course, that does not mean any email marketing campaign can be successful. You have to ensure the emails are opened, which can need finesse, especially with people so wary of crypto scams and spam mail.
The first thing to know about Telegram is that it is massive. The free messaging app serves more than 500 million monthly active users and can be accessed from almost any device. Moreover, they even allow the creation of groups and channels that can be used to connect with your audience.
Telegram is also a highly popular method of communication for crypto users. It is that popularity that makes utilizing the messenger worth the time for marketing crypto. One of the most important things to keep in mind if you go with Telegram or something like it, such as Discord, is that properly managing the community is the number one priority.
There are some restrictions when delving into banner ads and display advertising. Not only does crypto face its own set of problems, but many people use ad-blockers, which can cripple banner ads. However, that does not mean banner ads do not have a place. In fact, they still stand out as an inexpensive and cost-effective marketing strategy.
Banner ads are highly effective, so they are worth considering. Moreover, if you choose to avoid an agency, you can still connect with some great crypto ad networks. You can consider utilizing networks like A-Ads, Bitmedia, Cointraffic, Coinzilla, and Coinbound. And these are only a few of the many ad networks out there centered on crypto.
Podcasts are everywhere, and everyone is doing one. But that is no surprise given how so many people prefer to get their content in podcast form these days. Not only is a good podcast very entertaining and informative, but it is easy to digest anywhere and anytime. Plus, both hosting your own podcast and appearing as a guest are effective.
There are plenty of reasons to start a podcast, but the biggest is that it gives you an opportunity to openly talk about your company or product. It puts a voice, and perhaps even a face, to the machine. And in the world of crypto, where people are hesitant and cautious of scams, it is invaluable.
Podcasts are also relatively easy to do, making it possible to push out content weekly without a problem. They can even be made and then turned into other content, such as utilizing the content to the discussion for an article.
Another huge part of podcasting in the digital marketing space is appearing on other podcasts. Whether it is a regular thing or a one-off appearance, being a guest is a fantastic opportunity. Not only can you reach more people, but you gain some credibility. It is also a way to turn a potentially solo podcast into a real discussion with someone.
Search engine optimization (SEO) is a deep topic that will not be covered in its entirety here. However, it is something that everyone operating in the digital world must know. It is cost-effective, attracts a ton of organic site traffic, and can make the difference between success and failure. Some important aspects of SEO are:
- Meta Tags
There is more to SEO than that, but those are the biggest concerns. You need to pick good keywords and include effective meta tags. The content also needs to be detailed enough to make you an authority. Then there are backlinks. Backlinks are very important, and they can help in many ways.
SEO is complicated, though. So, unless you are willing to invest serious time and money, it might be best to find experts to give you a hand. There are plenty of agencies out there, or you can get someone in-house to focus on SEO.
Although it was mentioned previously, many people are wary of crypto. The market is tumultuous, and there are scammers taking advantage of things. Moreover, it is a complicated world, which only increases people’s caution. Therefore, proper reputation management is important. People need to trust you and your business.
Reputation management involves a few things. Primarily, it involves maintaining a favorable reputation. That includes minimizing negative publicity. Fortunately, there are many methods for this, and they include starting a podcast and being active in the community. Though, it extends to PR and publishing content as well.
Not only does a good website improve your ranking, but it can keep new visitors on your page. But what is a good website? The first thing you want to ensure is that the site promotes a good user experience (UX). It also needs a responsive design that works on mobile phones since many users will interact with your site using a phone.
Additionally, linking to studies, reviews, and articles will improve credibility through social proof. Moreover, it is an additional way to bring attention to your own content. But the content needs to be high-quality to be effective, both in the linked work and everything on the site itself.
Having a website that looks good and works as it should is vital. People are likely to navigate away if a site does not load properly or feels clunky. That extends to mobile users as well. If the website is not designed responsively or breaks on smaller screens, you can lose credibility and consumers.
Figuring Out Your Success
Being able to see the results of your marketing is important because it informs you of what is working and what is not. By knowing which strategies are bringing in success, you can figure out where to focus your time and money to get even better results.
Google Analytics beats out everything else when it comes to measuring your success. Plus, it is free, so not using it is a disservice to your marketing efforts. Using Google Analytics, you can find out information about all kinds of things, including:
- The number of unique individuals visiting the site
- How long visitors spend on the site on average
- The ratio of new to returning visitors
- Organic versus paid traffic
The information above is only the tip of the iceberg. Google Analytics can tell you the who, what, why, when, and how of everything you need to know.
Additionally, Urchin Tracking Modules (UTMs) can help you gain insights into how well your advertisements are working. By using them, you can track links and gain valuable information about what ads are leading people to your site.
With any form of digital marketing, using the proper tools can save you a lot of time and increase the effectiveness of your strategies. Here are a few vital types of tools for your crypto marketing needs:
- SEO Tools: You want to be able to identify keywords because they are directly related to what type of content will be effective. Choices like Ahrefs, Semrush, and SE Ranking can be great for this. Additionally, SEO audit tools make it easy to find areas to fix on your site, which can help boost rankings quickly.
- Email Marketing: Few marketing methods come close to the cost-effectiveness of email marketing. However, it can become even easier if you use the right service. Some of the best out there include HubSpot, Postr, and Constant Contact.
You might also want to consider graphic design tools, though that will depend on your needs and the capabilities of your team. While Photoshop and other advanced tools are great for skilled designers, there are plenty of options. You can turn to tools like Canva and Visme to create something great without as much required expertise.
Another way you can achieve your cryptocurrency digital marketing goals is to turn to a marketing agency. There are many marketing agencies in the crypto realm, and they know the space incredibly well. In fact, it would be hard to approach their level of understanding since the crypto world is constantly changing and developing.
Crypto marketing agencies have all of the tools needed for a successful campaign, including a network of influencers, potentially expensive marketing tools, and talented experts in every aspect of the game. Some of the most notable crypto marketing agencies around include:
- Blockchain App Factory
These agencies can help with most crypto marketing needs. Not only can they offer expertise, but they save you time and effort that might distract you from pushing your business forward.
Digital marketing is a vital part of any online endeavor, but it has many moving parts. To effectively market crypto, you must invest a lot of time and energy into building communities and spreading your name. Fortunately, there are areas you can focus on for maximum results. And, of course, there are always crypto marketing agencies.